Media Center

Purity Spring Resort will be celebrating a 110 year anniversary in 2021. Owned and operated by the Hoyt Family of East Madison since the late 1800's, original founder Edward E. Hoyt first operated The Hoyt Natural Spring Water Company, shipping bottled "Purity Spring Water" to Boston and New York City. A decade later, Hoyt had already begun to invite guests to his lakeside country inn before deciding in 1911 to devote more of his time to his lodging guests.


Marketing Contact:

Thomas Prindle
Director of Marketing 
Tel: 603-367-4042

Alexandra Moore
Marketing Coordinator
Tel: 603-367-4043

Our Mission:

The purpose of Purity Spring Resort and its divisions is to provide wholesome leisure and recreation activities in which families and individuals may partake throughout the four seasons. We accomplish this by continually developing the property and program to fit the needs of vacationing families, outdoor oriented individuals, and groups interested in varied recreational and educational pursuits. The Purity Spring Resort experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.


Coordinate Your Visit

We welcome visits from the media and are happy to provide any assistance we can to help with your assignment. To coordinate your visit, please contact the Marketing Department, with your media affiliation, assignment details, and any specific needs you may have for your story. Whenever possible, we ask that you plan your visits during midweek, non-holiday periods. If you'd like to coordinate a visit to King Pine Ski Area, Danforth Bay Camping & RV Resort, or another Hoyt Family of Business property in conjunction with your story, we are happy to reach out and coordinate on your behalf.

Depending on availability, we are able to offer complimentary or discounted lodging for working media members. Due to high occupancy rates, we typically are unable to provide lodging on weekend days or during holiday periods.

If you are interested in media accommodations at Purity Spring Resort please fill out this form and email to


Photo/Video Productions

If you are interested in hosting a photo shoot or video production at Purity Spring Resort, please contact the Marketing Department.


Email News from King Pine & Purity Spring Resort

Our Email Newsletter is produced in-house and sent out periodically throughout the seasons. By signing up for any of our Email Newsletters, you'll be the first to hear about special deals and promotions, upcoming events, snow or local weather reports, and/or other items of interest happening around the resort. We take your privacy very seriously and have a very strict Privacy Policy. The Hoyt family and Purity Spring Resort respect your privacy and have never and will never sell or distribute any information disclosed below.

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